I just read an advertisement about a book that sounded interesting to me – until I read down to the obligatory “praise” section where the reviews of well-known authors or preachers are prominently displayed. I looked at the names of the first two fawning minions and decided, nope, that book was not for me, regardless of how interesting the content of the book first appeared.
Am I alone in my estimation that if a book is praised by someone with whom I have absolutely nothing in common, then I will probably not like the book? I mean, on one hand that sounds so churlish, so immature. I do not even like the way it sounds, and I’m the one who feels that way.
On the other hand, Jesus taught that the way we know what is in a person’s heart is by examining the fruit of their life. The fruit of an author’s life includes (although is not limited to) his or her books. The fruit of a preacher’s life includes (although is not limited to) what he proclaims as the word of God, and what he publicly approves of.
If an author or preacher rejects the biblical teaching regarding sexuality and marriage, if he or she rejects the biblical teaching regarding salvation or sanctification, if he or she approaches the Scriptures from a point of view 180 degrees opposite of my understanding of the inspiration of Scripture – how can I then take his or her word regarding the value of a book and use that affirmation to go out and buy that book?
I totally get that in the book marketing business, reviewers are chosen in proportion to their share of the book selling market. I genuinely do not want to avoid or reject a quality piece of writing just because the publisher invited some doofus to review the book and give some patronizing applause in order to sell a few hundred more copies.
I do not want to drop any names here (because I could list quite a few), but I do read reviews and promotions carefully, and if the preponderance of the acclaim comes from on particular stream of moral or theological understanding, then I can rest assured that the content of the book will not be something that I want to waste my time on. Likewise, if I read a review or a positive advertisement from someone I trust to be a serious student of the word, even if I disagree with that person on certain points, I am more willing to buy that book.
Anyway, this might just be me, and you may buy your books based on an entirely different set of criteria.
How do you select your books? And, how do you decide if you will purchase a book especially if you are not familiar with the author, and are equally unfamiliar with the quality of the reviewers?